Work Samples & Client Engagements

Search Strategist

Propecta, LLC: Nov '17 - Feb '18

• Contributed to the creation, application & fulfillment of SEO strategy for 6 enterprise B2B clients 
• Formulated recommendations for Sr. Strategist based on reporting and fulfillment team work
• Coordinated SEO execution efforts internally between strategy, editorial & technical teams and externally with client SEO, content and/or webdev teams
• Provided extra bandwidth to senior strategist by owning reporting analysis, goal benchmarking, traffic or keyword drop investigations, and other client-facing deep research.

Director of SEO

The Magistrate: May '15 - Aug '17

• Managed SEO and digital marketing strategy for all clients, as well as for Magistrate, Loganix, and their associated brands--measured impact of work done in Google Analytics.
• Contributed to the execution of SEO strategy, including but not limited to: conducting site audits and crawls, analytics review, keyword research and targeting, link prospecting and link building.
• Assisted in creating professional internal training material, including over 25 internal guides for best SEO practices & executing processes--created agency policy & SOPs for SEO.
• Fully managed 4 accounts as primary client point-of-contact, including regular email communication & monthly calls. 

SEO Consultant

Digital Marketing San Diego: Jan '14 - Feb '15

• Expanded keyword research into actionable keyword maps for 7-8 clients, adding focus and developing semantically related keywords for stronger on-page optimization.
• Performed on-page optimization for 10-12 clients, including: ensuring proper keyword usage in content, reinforcing site structure, and consolidating similar content into preferred service pages.

Search Strategist

Sustainable Bolivia: Jul '12 - Dec '13

Functioned as the first point-of-contact for Sustainable Bolivia's volunteer and language school.

• Managed several outreach, social media, and recruitment campaigns on a weekly basis, resulting in dozens of volunteer applications per month.
• Evaluated professional qualifications of over 600 potential candidates for volunteer positions, taking into account their levels of commitment, technical ability and Spanish-language skills.
• Assessed the needs of SB's 32 partner organizations and appropriately matched unique volunteer placements to over 140 volunteers from around the world. 

Law Firm: British Columbia, Canada

Approximate Budget: $6k/mo
Scope: Director of SEO, The Magistrate

Approximate Dates: Feb '17 - Aug '17

Projects Owned:

• SEO Site Migration--collaborated with developers to ensure retained SEO traffic while updating site architecture and combining similar content for stronger rankings and traffic.
• Linkbuilding, including competitive audits and qualification of link targets

Challenges:

• Complicated whitelabel arrangement, preventing direct contact with client

Results:

• Strong 15% increase in keyword visibility two months after site migration
• 10% increase in organic traffic after migration, including 50%+ increase in traffic within 10km of location.
• Effective communication of content changes to be made for quick changes and immediate traffic benefits

Custom Home Builders, British Columbia, Canada

Approximate Budget: $2500/mo
Scope: Account Manager

Approximate Dates: May '15 - Jul '17

Projects Owned:

• Content and keyword rewrites to counter duplicate content penalty
• Technical adjustments to theme to increase SEO friendliness
• Benchmark & analysis of pages to identify weaknesses and additional optimization needs
• Linkbuilding, including competitive audits and qualification of link targets
• Server migration after hack & previous server vulnerabilities

Challenges:

• Probable Panda algorithm penalties between the three franchises
• Lack of support for technical changes

Results:

• 50%+ year over year increases in traffic
• 100%+ increase year over year in leads

Custom Home Builders, Ontario, Canada

Approximate Budget: $2500/mo
Scope: Account Manager

Approximate Dates: May '15 - Mar '17

Projects Owned:

• Content and keyword rewrites to counter duplicate content penalty
• Technical Adjustments to theme to increase SEO friendliness
• Benchmark & analysis of pages to identify weaknesses and additional optimization needs
• Linkbuilding, including competitive audits and qualification of link targets
• Server migration after hack & previous server vulnerabilities

Challenges:

• Probable Panda algorithm penalties between the three franchises
• Lack of support for technical changes

Results:

• 50%+ year over year increases in traffic
• 100%+ increase year over year in leads

Marketing Automation SaaS

Approximate Budget: $10k/mo
Scope: Search Strategist, Propecta

Approximate Dates: Nov '17 - Feb '18

Projects Owned:

• Special reporting, including benchmarking and attribution of increases in traffic to the agency

Challenges:

• Change in Executive Leadership at Client--Need to pause progress & reaffirm results of partnership

Results:

• Not measured--engagement too short

Recreation/Travel Rentals, Florida

Approximate Budget: $2250/mo
Scope: Account Manager

Approximate Dates: Nov '15 - Feb '17

Projects Owned:

• Linkbuilding, including competitive audits, qualification of link targets and editorial outreach via YEC
• Benchmark & analysis of pages to identify weaknesses and additional optimization needs
• Reduction of number of location pages/locations offering rentals, in accordance with search performance, relative value to client and search volume
• Migration from static CMS to custom-built WordPress theme with similar design

Challenges:

• Custom CMS only editable by developer (later switched to WordPress)
• Low unique content across dozens of location pages

Results:

• First ever ascendance to first page rankings for most important business keywords
• 200%+ Increase in year over year Organic Traffic

Boutique Luxury Real Estate Brokerage, Florida

Approximate Budget: $2250/mo
Scope: Account Manager

Approximate Dates: Sep '15 - Aug '17

Projects Owned:

• Migration from managed CMS to WordPress
• Migration from poor SEO IDX Integration to SEO friendly IDX Integration
• Linkbuilding, including competitive audits, qualification of link targets and editorial outreach via YEC
• Benchmark & analysis of pages to identify weaknesses and additional optimization needs

Challenges:

• Managed hosting, with long waits for expensive development fixes
• Very SEO unfriendly IDX plugin
• New site with low authority and few links
• Very competitive space

Results:

• Some keyword rankings for specific building/development pages
• First or second page rankings for less competitive locations
• 10% increase in year over year organic traffic

Skincare & Medical Clinic, British Columbia, Canada

Approximate Budget: $2500/mo
Scope: Director of SEO, The Magistrate

Approximate Dates: May '15 - Aug '17

• Linkbuilding, including competitive audits, qualification of link targets and editorial outreach via YEC
• Benchmark & analysis of pages to identify weaknesses and additional optimization needs

• Limited ability to use call tracking & live chat

Results:

• Elite (top 3) keyword rankings for business critical keywords
• Strong push onto first page for secondary and tertiary business and service keywords

Employment Law Firm, California

Approximate Budget: $6k/mo
Scope: Account Manager

Approximate Dates: Sep '16 - Nov '16

Projects Owned:

• Full site audit
• Keyword research expansion
• Keyword mapping and rewrite/combination of pages with similar user intents

Challenges:

• Mysterious loss of leads and calls

Results:

• 10% month over month increase in traffic
• Increase in ranks for several pages combined
• Mysterious loss of leads and calls

Custom Home Builders, Delaware

Approximate Budget: $2500/mo
Scope: Director of SEO, The Magistrate

Approximate Dates:  May '15 - Aug '17

Projects Owned:

• Linkbuilding, including competitive audits, qualification of link targets and editorial outreach via YEC
• Benchmark & analysis of pages to identify weaknesses and additional optimization needs

Challenges: 

• Competitive Space

Results:

• Breakthrough to first page rankings for important terms
• 20% year over year increase in organic traffic & leads

Cloud Phone System SaaS

Approximate Budget: $6k/mo
Scope: Search Strategist, Propecta

Approximate Dates: Jan '18 - Feb '18

Projects Owned:

• Extensive technical audit of website
• Strategic quarterly planning

Project Management SaaS

Approximate Budget: $6k/mo
Scope: Search Strategist, Propecta

Approximate Dates: Jan '18 - Feb '18

Projects Owned:

• Extensive technical audit of website
• Strategic quarterly planning

Venture Capital Firm, California

Approximate Budget: $2500/mo
Scope: Search Strategist, Propecta

Approximate Dates: Nov '17 - Feb '18

Projects Owned:

• SEO support for Site Redesign

3D Mapping SaaS

Approximate Budget: $4500/mo
Scope: Search Strategist, Propecta

Approximate Dates: Nov '17 - Feb '18

Projects Owned:

• Keyword drop investigation
• Quarterly strategic planning

Loganix Agency Brand

Approximate Budget: N/A
Scope: Director of SEO, The Magistrate

Approximate Dates: May '15 - Aug '17

Projects Owned:

• Loganix University--a resource center all about local SEO

Results:

• Strong organic traffic increases from relevant learn and purchase intent longtail keywords
• Increase in inbound links to valuable resources

Custom Home Builders, Alberta, Canada

Approximate Budget: $2500/mo
Scope: Jr. SEO

Approximate Dates: May '15- Dec '17

• Content and keyword rewrites to counter duplicate content penalty
• Technical Adjustments to theme to increase SEO friendliness

Challenges:

• Probable Panda algorithm penalties between the three franchises
• Lack of support for technical changes

Results:

• 20%+ year over year increases in traffic
• 50%+ increase year over year in leads

Real Estate Company, Indiana

Approximate Budget: $6k/mo
Scope: Jr. SEO

Approximate Dates: May '15 - Aug '15

Projects Owned:

• Full Site Audit 
• Keyword Research Expansion
• Plan to Reduce Cannibalization

Challenges:

• Large site, custom IDX plugin, many location pages

Results:

• Not measured, engagement ended

Family Law Firm, Florida

Approximate Budget: $1250/mo
Scope: Director of SEO, The Magistrate

Approximate Dates: Aug '16 - Aug '17

Projects Owned:

• Advise on strategic adjustments as necessary
• Monthly site audits and crawls to ensure continued site health
• Review of analytics and reporting to proactively prevent problems
• Monthly link review & qualification for link outreach targeting

Challenges:

• A slew of deindexed and otherwise blatantly spammy backlinks purchased by account manager prior to engagement
• Reluctance to address similar/duplicate content on site
• Reluctance to review/rewrite/optimize content on site

Results:

• Similar traffic throughout year
• 10% increase in leads during year

Wedding & Event Planning Consultancy, British Columbia, Canada

Approximate Budget: $1k/mo
Scope: Director of SEO, The Magistrate

Approximate Dates: Mar '17 - Aug '17

Projects Owned:

• Advise on strategic adjustments as necessary
• Monthly site audits and crawls to ensure continued site health
• Review of analytics and reporting to proactively prevent problems
• Monthly link review & qualification for link outreach targeting

Challenges:

• A slew of deindexed and otherwise blatantly spammy backlinks purchased by account manager prior to engagement

Results:

• Strong increase in lead quantity
• Break onto first page for competitive keywords

Home Services Company, Ontario, Canada

Approximate Budget: $1k/mo
Scope: Director of SEO, The Magistrate

Approximate Dates: Apr '16 - Aug '17

Projects Owned:

• Advise on strategic adjustments as necessary
• Monthly site audits and crawls to ensure continued site health
• Review of analytics and reporting to proactively prevent problems
• Monthly link review & qualification for link outreach targeting

Challenges:

• A slew of deindexed and otherwise blatantly spammy backlinks purchased by account manager prior to engagement
• A "seasonal" targeting strategy by account manager prior to engagement involving rewrites of most main pages, including homepage every 6 months to match summer/winter services

Results:

• Near recovery of winter service keywords
• Near recovery of traffic drop

Optometrist, British Columbia, Canada

Approximate Budget: $1200/mo
Scope: Director of SEO, The Magistrate

Approximate Dates: Jun '16 - Jul '17

Projects Owned:

• Advise on strategic adjustments as necessary
• Monthly site audits and crawls to ensure continued site health
• Review of analytics and reporting to proactively prevent problems
• Monthly link review & qualification for link outreach targeting

Challenges:

• A slew of deindexed and otherwise blatantly spammy backlinks purchased by account manager prior to engagement

Results:

• Moderate increases in traffic
• Increases in keyword ranking to top of second page/bottom of first page

Home Services Company, British Columbia, Canada

Approximate Budget: $1200/mo
Scope: Director of SEO, The Magistrate

Approximate Dates: May '15 - Aug '17

Projects Owned:

• Advise on strategic adjustments as necessary
• Monthly site audits and crawls to ensure continued site health
• Review of analytics and reporting to proactively prevent problems
• Monthly link review & qualification for link outreach targeting

Challenges:

• A slew of deindexed and otherwise blatantly spammy backlinks purchased by account manager prior to engagement

Results:

• Maintenance of stellar, high first-page keyword rankings
• 50%+ increase of year over year leads from CRO and other targeting improvements

Spa/Salon, California

Approximate Budget: $1k/mo
Scope: Director of SEO, The Magistrate

Approximate Dates: Aug '16 - Aug '17

Projects Owned:

• Advise on strategic adjustments as necessary
• Monthly site audits and crawls to ensure continued site health
• Review of analytics and reporting to proactively prevent problems
• Monthly link review & qualification for link outreach targeting

Challenges:

• A slew of deindexed and otherwise blatantly spammy backlinks purchased by account manager prior to engagement
• Reluctance to acquiesce to suggested changes, including content & site architecture changes

Results:

• Negligible increases in traffic, keyword rank

Accounting Firm, British Columbia, Canada

Approximate Budget: $750/mo
Scope: Director of SEO, The Magistrate

Approximate Dates: Apr '16 - Jul '17

Projects Owned:

• Advise on strategic adjustments as necessary
• Monthly site audits and crawls to ensure continued site health
• Review of analytics and reporting to proactively prevent problems
• Monthly link review & qualification for link outreach targeting

Challenges:

• A slew of deindexed and otherwise blatantly spammy backlinks purchased by account manager prior to engagement

Results:

• Negligible increases in traffic, keyword rank

Roofing Services Company, Florida

Approximate Budget: $750/mo
Scope: Director of SEO, The Magistrate

Approximate Dates: Jul '16 - Aug '17

Projects Owned:

• Advise on strategic adjustments as necessary
• Monthly site audits and crawls to ensure continued site health
• Review of analytics and reporting to proactively prevent problems
• Monthly link review & qualification for link outreach targeting

Challenges:

• A slew of deindexed and otherwise blatantly spammy backlinks purchased by account manager prior to engagement
• Single, very specific service--refusal to add content unrelated to that service

Results:

• Negligible increases in traffic, moderate increases in keyword rank

Accident Law Firm, Florida

Approximate Budget: $1250/mo
Scope: Director of SEO, The Magistrate

Approximate Dates: Aug '16 - Aug '17

Projects Owned:

• Advise on strategic adjustments as necessary
• Monthly site audits and crawls to ensure continued site health
• Review of analytics and reporting to proactively prevent problems
• Monthly link review & qualification for link outreach targeting

Challenges:

• A slew of deindexed and otherwise blatantly spammy backlinks purchased by account manager prior to engagement
• Reluctance to acquiesce to suggested changes, including content & site architecture changes

Results:

• Low to moderate increases in keyword rank

Auto Glass Repair, British Columbia, Canada

Approximate Budget: $750/mo
Scope: Director of SEO, The Magistrate

Approximate Dates: Mar '16 - Aug '17

Projects Owned:

• Advise on strategic adjustments as necessary
• Monthly site audits and crawls to ensure continued site health
• Review of analytics and reporting to proactively prevent problems
• Monthly link review & qualification for link outreach targeting

Challenges:

• A slew of deindexed and otherwise blatantly spammy backlinks purchased by account manager prior to engagement

Results:

• Increase in lead quantity
• Break onto first page for competitive keywords

Accident Attorneys, Florida

Approximate Budget: $1500/mo
Scope: Director of SEO, The Magistrate

Approximate Dates: Feb '17 - Aug '17

Projects Owned:

• Advise on strategic adjustments as necessary
• Monthly site audits and crawls to ensure continued site health
• Review of analytics and reporting to proactively prevent problems
• Monthly link review & qualification for link outreach targeting

Challenges:

• A slew of deindexed and otherwise blatantly spammy backlinks purchased by account manager prior to engagement

Results:

• Low to moderate increases in keyword rank

Skincare/Beauty Ecommerce

Approximate Budget: Unknown
Scope: SEO Consultant & Fulfilment Contractor

Approximate Dates: Sep '17 - Present

Projects Owned:

• Canonical link mapping
• Suggestion of new page structure & internal link structure

Challenges:

• Website has dozens of identical pages with self-referencing canonicals, apparently CMS-generated
• Website generates these additional pages frequently, redirecting some with numerical suffixes before canonicals can be added.

Results:

• Project in progress

Professional Services, Ontario, Canada

Approximate Budget: ​Unknown
Scope: SEO Consultant & Fulfilment Contractor

Approximate Dates: Nov '17 - Present

Projects Owned:

• Site structure mapping recommendations
• Content recommendations

Challenges:

• Multiple locations within each city

Results:

• Project in Progress

Educational Affiliate, Lima, Perú

Approximate Budget: N/A
Scope: Owner & Operator

Approximate Dates: Dec '13 - Present

Summary:

Built and optimized an affiliate website for a Bolivian university. Prospective international students contact the university's representatives to kickstart the paperwork process, including registration and acquiring a student visa. 

Site operates on a commission basis and provides 10-12 leads per month. It's been hands off for at least two full years.

Sports Gear Affiliate

Approximate Budget: N/A
Scope: Owner & Operator

Approximate Dates: Oct '13 - Present

Summary:

Built an optimized a small amazon affiliates site that reviews sports gear. The site has been hands off for at least three full years. At most, site earns a few hundred dollars per month.

Personal Blog

Approximate Budget: N/A
Scope: Owner & Operator

Approximate Dates: Feb '11 - Present

Summary:

Registered and maintained a personal website myself since 2011. Site contains some older blogs and was redesigned in late 2017.